The modular industry has never been in a better position, given our markets' huge growth potential. Having said that, there are too many producers, assemblers, and showrooms in the sector. Inexperienced entrepreneurs are beginning enterprises in our industry, believing that the grass is greener on the other side. Most manufacturers now work directly with architects, interior designers, builders, and end users, further eroding a channel partner's customer base. As a result, pricing wars, undercutting, overcommitments, and the specification of incorrect products occur, destroying rather than growing the market's potential.

End users and architects are being exposed to products and designs as a result of the availability of the internet and their enjoyment of international travel. Their demands are greater than before, and the good news is that they are now willing to spend.